Redfire is a brand, design and communications agency. We develop, refresh and enhance brands through creative engagement. This includes naming, graphic design, packaging design,website design, advertising and social media engagement.

Kim Dotcom – John Banks Song

Amnesia is a song about the John Banks donation saga in New Zealand made my Kim Dotcom. For details watch this news story by John Campbell Here

Win a trip downunder…not that downunder…I mean

Underwear and firstlayer brand Mons Royale is flying one lucky person to New Zealand for the trip of a lifetime including luxury accommodation, heli skiing and lift passes to the Lake Wanaka resorts. For more information Click Here Or check out... Read The Rest →

Somebody That I Used to Know (cover) – Walk off the Earth

Very cool cover of Somebody That I Used to Know, song originally by Gotye featuring Kimbra covered by Walk off the Earth, using 1 guitar to perform the entire song. Check it out!

Emirates – Hello Tomorrow Campaign

Here’s a sneak preview of a great new campaign that Emirates will launch globally tomorrow – Hello tomorrow. The team at Redfire think this is a cool brand campaign.

PlaceMakers new brand campaign

We like Placemakers new campaign developed by JWT. With a focus on owning the trade market, Placemakers new brand ads have connected with a real life snapshot of the tradie and is authentic. These ad’s not only resonate with the trade... Read The Rest →

Creative Effectiveness – Potency vs Novelty

A great illustration by Tom Fishburne highlighting how Advertising can sometimes be rewarded by the subjective nature of the creative and be disconnected from the real reasons it was commissioned – to generate business objectives. Redfire’s strategic brand methodologies ensures we... Read The Rest →